Sprinkles by Sheran
Brand Refresh & Brand Marketing Design
OVERVIEW
Sheran, a talented cake artist based in London, U.K. launched Sprinkles by Sheran in 2018, initially focusing on cupcakes and kid-friendly treats. Over the years, her business evolved into crafting luxury wedding and birthday cakes and offering 1:1 cake design classes. With this transformation, she needed a brand refresh that reflected her new direction and target audience.
Having worked on Sheran’s original logo, I was excited to reconnect after moving to London and create a visual identity that captured her growth while maintaining key elements from her existing brand.
A sophisticated re-brand for a luxury cake artist
Sheran wanted a brand that felt elegant, professional, and luxurious, appealing to high-end clientele while staying true to her roots.
We explored two distinct concepts:
The chosen concept - a refined evolution of her original branding, keeping the circular shape and sprinkle detail for brand familiarity while modernizing it with sophisticated typography and a warm mauve, pearl, and sand colour palette to evoke luxury and warmth.
Alternate concept – a minimalist and dainty approach featuring fine line illustrations, a luxury font, and different shape elements, offering a soft and delicate aesthetic.
Sheran loved both concepts, as they aligned with the elegant, high-end direction she envisioned. Ultimately, she chose the first concept, as it struck the perfect balance between modern elegance and maintaining brand recognition.
A cohesive and elevated brand experience
The final brand identity is a true reflection of Sprinkles by Sheran’s expertise and customer experience. The carefully selected colours, typography, and refined elements create a cohesive visual language that translates seamlessly across all platforms—from business stationery to exhibition backdrops.
Read what Sprinkles by Sheran thought of their experience with Branded by Nancilyn
“Nancilyn is an absolute pleasure to work with—not once, but twice! She designed my first logo in 2018 when I was just starting my business, and now, years later, she helped me refine my brand to match my growth. I needed a transformation that aligned with my transition into luxury wedding cakes, and once again, Nanci delivered. She took the time to understand my vision and created a polished, sophisticated identity that feels true to my brand. Not only does our new logo look amazing, but it also elevates our presence across all touchpoints. I can’t recommend her enough!”