Eco-friendly Events
Brand & Web Refresh
OVERVIEW
Romina, the founder of Eco-Friendly Events Toronto, wanted to elevate her brand to better reflect her mission: creating sustainable and eco-conscious events. She sought a refined and cohesive brand identity and web design that would resonate with her audience while maintaining an approachable and professional feel. She wanted to move beyond her DIY branding and web design
An accessible, elevated & aligned re-brand
Here’s how we made it happen:
New colour palette - Her previous brand colours didn't meet accessibility standards. We opted- for a nature-inspired colour palette reflecting sustainability (earthy greens, neutrals, and soft tones).
New choice of fonts - Typography that felt fresh and organic while maintaining professionalism.
Curated visuals - Selected imagery that speaks to her mission and maintains a cohesive style.
Streamlined inquiries - Integrated Dubsado forms to simplify booking for workshops, speaking engagements, and event consulting.
Email list growth - Added a Mailer Lite pop-up to help her grow her community effortlessly.
Accessibility first - Ensured her website meets accessibility standards, making it user-friendly for everyone.
Romina was looking to elevate her brand to match the current stage of her business. She wanted to move beyond her DIY branding and web design that aligned with her business values and offerings.
Accessibility was also a priority, as she wanted her new website to be inclusive while maintaining a visual style that resonated with her brand.
After the rebrand and website redesign, Eco-Friendly Events Toronto saw a polished, professional online presence that aligned with Romina’s business growth.
Read what Eco-friendly Events thought of their experience with Branded by Nancilyn
“I knew that as I was approaching the five-year mark of growing my business, it was time to elevate my brand. I knew that Nancilyn was the right person for the job because she understood who I was, my brand values, and how to bring them to life. We added new colors, made my visual identity accessible, and gave it that touch it needed to match where I am in business currently. If you’re looking to create a brand-new website or update your branding, I couldn’t recommend working with Nancilyn enough.”