Roy Ratnavel
Web Refresh
OVERVIEW
Roy Ratnavel’s website was originally designed in 2023 to promote his bestselling book. By 2025, his focus had expanded to sales consulting and keynote speaking, requiring a site that better reflected his evolving brand. The goal was to create a platform that highlighted his expertise, services, and media presence while maintaining his established brand identity.
A website evolution for a growing brand
The new website transformation prioritized:
A clear focus on who Roy is & what he offers: we restructured the site to clearly communicate Roy’s expertise, his consulting services, and his impact as a keynote speaker.
A refreshed layout that tells his story: a modern, dynamic design that enhances narrative flow, making it easy for visitors to engage with his journey and achievements.
Strong calls-to-action (CTAs) to drive engagement: optimized buttons and navigation to encourage bookings, inquiries, and media engagement, ensuring visitors could take action effortlessly.
Enhanced UX: the new layout ensures seamless navigation, balancing aesthetics with functionality to create a sleek, professional, and engaging user experience.
Read what Roy Ratnavel thought of their experience with Branded by Nancilyn
“Creating a visually appealing and engaging design for my website while ensuring a balance between aesthetics and functionality has been a challenge for me. I was thoroughly impressed by Nancilyn’s versatile design proposal, her meticulous attention to detail, and her ability to accommodate my tight deadlines while maintaining professionalism. The result was a modern, sleek, and beautiful design that prioritized user navigation. She handled challenges effectively and was always available for any questions throughout the process. I highly recommend working with her for creative design!”