Mindful.We
Branding & Web Design
OVERVIEW
Mindful.We, founded by Tharshiga Elankeeran, is a psychotherapy practice rooted in mindfulness and self-discovery. The goal was to create a calm, inviting brand identity and website that reflect clarity and connection.
The branding features earthy tones, a circular logo, and nature-inspired elements symbolizing growth and balance. The website is intuitive and functional, integrating booking, subscriptions, and podcast access to enhance client engagement.
Helping clients find inner peace through mindful therapy
We designed a visual identity that reflects mindfulness, nature, and inner peace. The brand features an earthy color palette with greens and blues, symbolizing growth, calm, and balance.
Logo Concept:
A circular emblem symbolizing wholeness and unity
Two green leaves opening up around the word "Mindful" in a modern, minimal font
A lotus-inspired "W" in "MindfulWe," representing transformation and growth
Beyond the logo, we created marketing materials to support her practice, workshops, and client outreach, ensuring a cohesive brand experience.
The branding process focused on nature-inspired visuals with an earthy colour palette, a circular logo symbolizing unity, and elements like leaves and a lotus to represent growth.
Website Design & Development
With a focus on functionality and user experience, we built a website that seamlessly integrates Tharshiga’s services, resources, and podcast. The site follows the calming aesthetic of the brand while prioritizing accessibility and ease of navigation.
Key Features:
MailChimp Integration for newsletter sign-ups
Calendly Integration for booking initial consultations
Google Analytics Setup for tracking site engagement
Podcast Showcase with easy access to episodes and sharing options
FAQ Section to address common client questions
Nature-inspired imagery aligned with the brand’s soothing essence
The result is a calm, inviting, and functional digital space that embodies the mindfulness principles of presence, connection, and clarity.
Read what Mindful.We thought of their experience with Branded by Nancilyn
“Working with Nancilyn was a truly rewarding experience. I provided her with all the necessary information and content, and she took care of building a website that perfectly captures MindfulWe’s holistic vision. Nancilyn’s expertise turned my scattered concepts into a polished, professional site that resonates with my clients. Seeing the final result filled me with both pride and relief—I finally had a digital platform that not only stands out but also clearly communicates my commitment to well-being and growth.I would highly recommend Nancilyn to any entrepreneur or wellness professional. Her work makes all the difference in elevating your online presence.””