Maa Boli
Branding & Website Design
OVERVIEW
Maa Boli is an online class helping kids to speak Punjabi through fun and games. Their team was looking for a joyful and clean visual identity that represented the brand’s mission and values, as well as a kid-friendly symbol. They were also looking for an engaging and easy-to-use website where parents can learn about their teaching method, payment plans and most importantly, register their child.
A Fresh & Engaging Brand for Punjabi Language Learning
Maa Boli, meaning "mother tongue," is a platform dedicated to preserving and promoting the Punjabi language, ensuring that children feel comfortable and proud to speak it. With the slogan “Our Kids. Our Roots.”, founder Harpreet envisioned a brand identity that was fresh, youthful, and engaging—striking the perfect balance between being fun for kids and professional for parents.
When approaching Maa Boli’s branding, we explored various logo concepts that incorporated elements of language, communication, and growth. The four initial directions included:
A happy/smile face integrated with the brand name
A speech bubble replacing the “O” in the brand name to represent language and conversation
A growing leaf combined with a chat symbol to signify development and communication
The brand name with roots growing from the "L" to represent deep cultural ties
The final selection was the smiley face logo with the symbol placed beside the brand name, creating a friendly and welcoming identity that still reflected educational credibility.
The final choice was sky blue and white, with an accent of yellow for warmth and playfulness. A deeper blue was introduced within the symbol to add depth and contrast, ensuring the brand remained visually engaging.
For typography, we blended serif and sans-serif fonts to strike a balance between an educational feel and a modern, clean look.
Web Design & Development
Maa Boli’s website needed to be fun, fresh, and interactive while also being a seamless and functional platform for parents enrolling their children in language programs. The website features:
A dedicated member area for parents to access resources and track progress
A clear pricing chart for subscription-based lessons, offering both monthly and yearly plans
E-commerce integration to manage subscriptions and purchases
A visually engaging design with playful illustrations that fit the theme of kids' education
Lead generation landing pages to attract new sign-ups
Blog & resource section for additional learning materials
Email marketing integration to keep parents updated
Google Analytics for tracking performance and engagement
The platform was designed to be user-friendly, engaging, and accessible, ensuring parents could easily navigate the site while also creating an inviting learning experience for children.
Read what Maa Boli thought of their experience with Branded by Nancilyn
“Working with Nancilyn has been an absolute pleasure. From day one, she understood my vision and brought it to life with a clean, fresh brand design, including my logo and color scheme. She then built my website for Maa Boli, ensuring it was not only visually appealing but also highly functional and user-friendly. Her expertise helped create a professional online presence that truly reflects my brand. Seeing the final results was exciting—I knew I had made the right choice.
Like many small business owners, I knew that website backend or hosting issues could arise at any time. When they did, Nancilyn was the person I could count on. She handled every challenge calmly, found solutions quickly, and ensured everything ran smoothly. Her responsiveness and attention to detail have been invaluable, especially as she continues to update my website for each new session of my program.
Now, as we gear up for a website revamp, I’m beyond excited to work with her again. I highly recommend Nancilyn to any entrepreneur or small business owner looking for a reliable, talented, and supportive website developer who truly cares about their success and brings their vision to life.”