Markham Rheumatology Hub
Web Design & Brand Marketing Design
OVERVIEW
Thanu, the founder of Markham Rheumatology Hub, needed a website that was clean, professional, and user-friendly, aligning with the branding she had already established. Accessibility was a top priority, ensuring patients of all ages could easily navigate the site.
Creating a seamless online experience for patients
The website was designed with clarity, accessibility, and user experience in mind:
User-friendly for all patients: large, easy-to-read fonts, high-contrast colours, and well-spaced buttons for seamless navigation.
A homepage that informs & engages: a hero banner slider showcasing important updates, doctor announcements, and referral form links.
Clear & comprehensive services – a structured services page detailing rheumatology treatments, complete with a referral form for easy patient action.
Guiding patients through their visit – a “Before Your Visit” page outlining clinic policies, expectations, and resources, along with a FAQ page to address common inquiries.
Easy appointment booking – a persistent booking button in the navigation bar for quick and effortless scheduling.
To ensure a consistent user experience across all devices, the website was optimized for both desktop and mobile, maintaining functionality, readability, and ease of access.
Branded marketing materials for a cohesive look
In addition to the website, Thanu needed marketing collateral that could be updated over time. We developed:
Branded social media templates: custom templates to maintain a professional online presence.
Patient education materials: print and digital resources including infographics, leaflets, and workshop materials for patient engagement.
Clinic presentation & e-mail marketing design: digital displays for clinic screens and email marketing campaigns to keep patients informed.
Cohesive branding across all touchpoints: consistent colour schemes, typography, and iconography to maintain brand identity.
Read what Markham Rheum Hub thought of their experience with Branded by Nancilyn
“Working with Nancilyn was a seamless experience. She truly listens, blending creativity with strategy to deliver a professional and user-friendly website. Before working with her, I struggled to create a cohesive online presence that reflected my brand. Nancilyn not only exceeded my expectations but also provided invaluable marketing insights. The final results gave me confidence in my brand’s direction. I highly recommend her to any business looking to elevate their online presence with strategic design and branding.”