Tamil Rights Group
Branding & Web Design
OVERVIEW
Tamil Rights Group (TRG) is a non-profit organization dedicated to advocating for justice, equality, and political autonomy for Tamil people in Sri Lanka. Their work spans international diplomacy, legal advocacy, and community-building efforts aimed at protecting Tamil rights. To elevate their impact, TRG required a professional and compelling brand identity and website that would establish credibility, engage supporters, and facilitate advocacy efforts.
Empowering advocacy through strong branding & a purpose-driven digital presence
A bold identity for justice & advocacy
The Tamil Rights Group’s brand identity was designed to reflect justice, equality, and unity with a strong yet simple visual approach. The equal sign enclosed in a circular icon serves as a powerful representation of fairness and advocacy, while the DIN Alternative font gives a modern, professional touch. A navy blue background conveys trust and authority, complemented by a lime green symbol that signifies progress and hope for the Tamil community.
A digital hub for advocacy & action
TRG’s website needed to be professional, clean, and impactful, ensuring that visitors could easily understand the organization’s mission and get involved. The platform was designed to be highly functional and user-friendly, with a focus on storytelling, advocacy, and engagement.
Key features include:
Visually compelling layout that highlights TRG’s mission, goals, and impact
Sectioned content structure for easy navigation and digestible information
Donation page with seamless integration, making contributions effortless
Full website translation in Tamil, ensuring accessibility for a global audience
Custom icons and visuals to enhance readability and engagement
Job board for volunteer opportunities, career postings, and advocacy roles
Members-only access to exclusive content and resources for supporters
Dynamic blog page with grid layout and filters for updates, campaigns, and press releases
With a strong brand identity and a strategically designed website, TRG now has the digital presence needed to amplify its advocacy, mobilize supporters, and drive meaningful change for the Tamil people.
