Star Kids Clinic
Branding & Web Design
OVERVIEW
Harshini approached me to create a cohesive brand identity for Star Kids Clinic, a pediatric clinic dedicated to providing high-quality, family-centered care. She needed a logo, business cards, and a website that felt professional yet welcoming for both children and caregivers. Her vision was clear—she wanted a simple, polished, and trustworthy look that would reflect the values of her clinic. The result? A polished brand identity that instills confidence and warmth in the community.
Crafting a trusted & family-friendly brand
A personal touch with meaningful elements
Harshini envisioned a clean and simple logo but had one specific request: the design needed to incorporate three stars to represent her children. Stars also tied into the clinic’s name and symbolized guidance, care, and excellence.
I presented two initial concepts:
A polished and professional look that reflected the clinic’s expertise.
A playful and child-friendly approach that leaned into the “kids” in Star Kids Clinic.
Harshini ultimately chose the polished and professional concept. We selected Roboto as the primary font for its modern and clean feel. The colour palette was chosen to create a warm yet professional atmosphere:
Beige: Soft and welcoming
White: Clean and bright
Dark Grey: Professional and grounding
The website was designed with the patient experience in mind, ensuring easy navigation and a seamless appointment booking process. The structure prioritized the key information patients look for:
How to register as a new patient
Clinic hours & location, with an integrated map
Ways to contact the clinic (fax, phone, email)
Quick access for existing patients to book appointments
To reflect the clinic’s diverse community, we selected intentional imagery showcasing families and children from various backgrounds. The design also incorporated subtle stars and cloud elements to maintain a cohesive theme.
Harshini wanted a brand that felt professional, family-friendly, and high-quality, and the final result exceeded her expectations. She loved the modern aesthetic, the intentional design details, and the ease of use for patients.
Read what Star Kids Clinic thought of their experience with Branded by Nancilyn
“Nancilyn was a pleasure to work with! She designed a website, business cards, and branding materials for my clinic and did an amazing job. She was collaborative, open to feedback, and exceeded my expectations. I highly recommend her to any small business or entrepreneur looking for a professional and clean brand presence”