Bringing Fitness & Wellness to Life: The Branding & Digital Evolution of VIDA by JAC
A Lifestyle of Movement & Wellness
VIDA by JAC embodies transformation—physically, mentally, and emotionally. Rooted in the meaning of "Vida" (life in Spanish), the brand reflects the connection between fitness, wellness, and longevity. The branding was designed to evoke tranquility, balance, and strength with a neutral, sand-toned palette, fluid curvy typography, and an aesthetic that seamlessly integrates with the existing JAC brand.
A Seamless Digital Experience for Personalized Training
The web design refresh focused on a clean, minimal aesthetic with striking visuals that highlight VIDA by JAC’s services: personal online training, guided fitness programs, and on-demand workout sessions. The website integrates branded photography, transformation testimonials, and an e-commerce section for custom merch. Functionalities include an interactive quiz to match users with ideal programs, newsletter and social media integrations, streamlined appointment booking via Calendly, and a mobile-friendly experience that connects directly to the VIDA by JAC app.
Building a Community of Strength & Confidence
A tailored marketing strategy was implemented to increase brand awareness and client engagement. The content plan focused on transformation stories, fitness and nutrition education, motivational posts, and community engagement through IG stories and interactive Q&A sessions. Email marketing and lead generation campaigns were developed to drive sign-ups, while engaging visuals were designed for the App Store to enhance discoverability.
Read what VIDA by JAC thought of their experience with Branded by Nancilyn
“I would 10/10 recommend Nancilyn to any entrepreneur or brand looking to elevate their business. From web design to social media marketing, I have experienced exceptional service, continued attention to detail, timely work, and just a high-quality service overall. Nancilyn takes pride in what she does and cares for your brand/goals as if they were her own. You can trust that whatever task or project she is working on, she will exceed your expectations.”